Media and technology companies are focused both on the quality and quantity of their content, and on how to distribute—and therefore monetize—what they have created. These twin-track priorities are reflected in the most popular sub-sectors of the industry for dealmaking. As
Figure 2
shows, three of the top five priorities for M&A cited by respondents to this survey—digital media services, digital content creation, and digital publishers—are content-driven activities, while the other two—advertising/marketing technology and digital video distribution—are distribution-focused.
Chapter 1: The Digital Frontier
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